Bugging Denmark


Strategy, Branding,
Print, Visuel Identity

Bugging Denmark is an organisation promoting edible insects, for a more sustainable future. They host events, do social work, and teach classes all evolving around edible insects. I created a new brand identity and a verbal strategy including a brand manifest and tone-of-voice. The overall strategy is focusing on promoting Bugging Denmark as the innovative, quirky and passionate company they are. They have a very motivating approach to the climate crisis and really engages people to make changes in their everyday life. Their motivating approach is the foundation of the visuel style, that evolves around the tone-of-voice which is humoristic, motivating and engaging.